Addiction affects more than the person addicted.

Addiction has shaped our lives from both sides. We’ve lost people to alcoholism, we’re watching people we love continue to suffer, and we’ve faced our own struggles with addiction. We may still be young, but we’ve already seen how far the damage can reach.

The Addiction Project is our way of doing something about it.

CHALLENGE → COMMUNITY → SUPPORT

CHALLENGE → COMMUNITY → SUPPORT


WHY WE STARTED

This is personal.

We’ve watched addiction affect people we love and everyone around them. We’ve seen what happens when men don’t talk. And we’ve seen what happens when help comes too late. We’re not doctors. We’re not addiction specialists. We’ve just lived it. That’s where this started.

01 / CHALLENGE

Get people’s attention.

We already love pushing ourselves. Mountains. Endurance. Long days. Now we’re using that to raise money and get people looking at something that matters to us.

02 / COMMUNITY

Get people talking.

About addiction. Alcohol. Depression. Losing people. And what it’s like for the families living around it. No lectures. Just honest conversations.

03 / SUPPORT

Actually help people.

This is where we want to take it. Support for people struggling with addiction. And support for their partners, children, parents and friends. Long term, we want to build real support services, a 24/7 helpline and places people can physically walk into and ask for help.

challenge gets attention. community starts the conversation. support is the reason for all of it.

2027 — EUROPE

2027 Record Attempt

CURRENT PUBLISHED RECORD

173 DAYS
20 HOURS
45 MINUTES

OUR TARGET

UNDER 150 DAYS

We’re going bigger.

In April 2027, we’re planning to attempt the world record for climbing the highest points of the countries of geographical Europe. One continuous attempt across Europe. We’ll climb it. Drive it. Live out of a van. Film it. And see how far we can push it.

THE BEGINNING

Where it starts.

Before Europe, there’s a lot of work to do. Training. Learning. Mountains. And figuring out how to document all of this properly. The Welsh 3000s is the first challenge we’re filming. It’s not supposed to be polished. It’s where we start.

GET INVOLVED

The Addiction Project isn’t supposed to be something people only watch.

We’re working towards public fundraising events ranging from serious endurance challenges to events that almost anyone can take part in.

PARTNER WITH US

We can’t fund 2027 ourselves.

The European challenge is going to cost serious money. Vehicle. Fuel. Guides. Flights. Ferries. Insurance. Equipment. Food. Media. We’re looking for companies that understand what we’re trying to build and want to help us get there. Expedition sponsorship and money raised for the cause will be kept clearly separate.

CHALLENGE → COMMUNITY → SUPPORT

@the.addictionproject

theaddictionproject.com