Challenge · Community · Support
Addiction affects more than the person addicted.
The Addiction Project uses endurance challenges and honest conversation to support people affected by addiction — and everyone standing next to them.
How it works
01
Challenge
We take on serious physical challenges — mountains, distance, endurance records — because they earn attention that a conversation about addiction rarely gets on its own.
02
Community
We use that attention honestly. Every challenge is a reason to talk about addiction, grief and mental health with people who’ve lived it, and to bring them together.
03
Support
Long term, we’re building real infrastructure: a helpline, support at events, and physical spaces for people affected by addiction — not just the people using.
Currently in training
Winter Three Peaks
Ben Nevis, Scafell Pike and Snowdon, back to back, in under 24 hours through a British winter. Roughly 42km on foot, 3,400m of ascent, and 462 miles of driving between them. The record we’re chasing has stood since 1971.
3
Peaks, back to back
24h
Target window
11h 56m
Record to beat
2027 · World Record Attempt
Every high point in geographical Europe. One attempt.
Starting from Mount Elbrus, we’re attempting to summit the highest point of every country in Europe faster than it’s ever been done — and to turn every summit into a reason to talk about addiction.
45
High points
47
Country claims
<160
Days targeted
35–40k
Kilometres
2
People
1
Van
The current record is 173 days, 20 hours and 45 minutes, set by Adam Stevenson in 2019.
Explore the World Record Attempt
This is personal
Two friends. Two very different sides of addiction.
The Addiction Project didn’t start with a plan. It started with two friends talking honestly about what alcohol had done to their families — one of them living through it now, the other already carrying the loss it left behind.
Read Toby & James’s story →Coming next
Help us build what comes after the challenge.
A 24/7 helpline
A direct line for people affected by someone else's addiction — not just the person using.
Support at events
Pop-up spaces at races, challenges and community events where people can talk to someone who understands.
Physical community hubs
Permanent spaces built around the same idea: challenge, then community, then real support.
Think you could be part of it?
Take part in an event, set yourself a challenge, help raise money, or simply support what we're building. You don't need to be an athlete to be part of this.