The Addiction Project
Hikers roped together crossing a glacier at dawn

Films

Follow as we do incredible things and tell the stories behind them.

Latest film

Crib Goch — Training Video 001

We headed to Snowdonia, North Wales, to take on Crib Goch — one of the UK's most famous and exposed Grade 1 scrambling routes. With steep drops, a knife-edge ridge and some incredible mountain scenery, this was another step in preparing for our biggest challenges yet.

We're Toby and James, the founders of the addiction project.

What started as two friends wanting to push themselves physically has grown into something much bigger.

Having both experienced the impact of alcohol addiction within our families, we started the addiction project to raise awareness of addiction, men's mental health and the people affected by both.

Our aim is to use adventure, endurance sports and physical challenges to start conversations that people often find difficult to have.

This trip took us into the mountains of Eryri (Snowdonia), scrambling along Crib Goch as part of our continued training for future mountaineering challenges, including our ambition to tackle Europe's highest peaks in 2027.

We're not professional mountaineers. We're learning, gaining experience and documenting the process as we go — the training, mistakes, conversations and everything in between.

This channel isn't just about climbing mountains. It's about challenging ourselves, building something meaningful and showing what can happen when people come together for a purpose.

If you enjoy hiking, scrambling, mountaineering, outdoor adventures or following people taking on ambitious challenges, we'd love for you to follow the journey.

And if addiction or mental health has affected you or someone close to you, we hope this project gives you somewhere to feel heard.

Challenge. Community. Support.

Mountain safety: Crib Goch is a serious, exposed Grade 1 scramble requiring appropriate experience, equipment and suitable weather. This video documents our experience and isn’t intended as a route guide.

In production

More films are on the way.

We’re editing footage from every challenge as we go. Subscribe below and we’ll let you know the moment each one is live.

Coming soon

Welsh 3000

The full attempt, including the point the clock ran out with three peaks still to go.

Coming soon

Winter Three Peaks

Training through a British winter, ahead of the attempt on Ben Nevis, Scafell Pike and Snowdon.

Coming soon

Road to 2027

Planning, logistics and preparation for the Guinness World Record attempt across Europe.

In the meantime

Behind the scenes on Instagram

Training clips, route planning and updates from the road, posted as they happen.

@the.addictionproject

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